This post is one of (at least) three posts I’ll share about Sacramento IFBC 2016. In exchange for a discounted ticket, I agreed to share my own personal experience about IFBC on my blog.
I last attended IFBC (The International Food Bloggers Conference) two years ago, in Seattle. It was my first time going to any food blogger conference, and I was nervous as f*
ckdge. I’d barely started writing, and was totally intimidated by all those other bloggers.
This year, the conference is in Sacramento. I’m still nervous, mostly because the last year of blogging hasn’t gone at all like I meant for it to, and because I am, once again, in a place where I’m looking for help in getting serious about doing this for real. Like, eventually, I’d like to pay the bills with it, for real.
If you haven’t figured it out by now, the scope of what I talk about here on “I’m Gonna Cook That!” is evolving. I’ve done a lot of thinking about what I really want this blog to be about… and the voice I want to have in The World– the world of food blogs, the food world, and the world at large. I believe this blog can be fun, and full of recipes, and reviews, and goofy conversation… but as often as possible, still tie in the overarching themes of how we connect to our food; our local, state, and national food systems; the future of food; and food justice issues. I don’t want to get preachy, but I do want to take a stand. Out loud. On purpose.
So, as you can see, a Farm to Table themed IFBC couldn’t be more relevant. This year, IFBC will address everything from sustainability, to reducing food waste, to alternative food sources. (Prepare yourselves. There will be more mentions of bugs on this blog.)
And now… a little advice to those bloggers who are in the place I was two years ago– pretty new to food blogging, definitely new to blogger conferences, and a little worried and overwhelmed about how to get the most out of my experience.
You’ll get lots of advice from other bloggers, all good and valuable, about bringing business cards, maybe a media sheet if you feel like you’re ready for that, dressing comfortably, getting your “pitch” ready, and all that jazz. You should read their advice, too. It’s worthy. But, I’m also going to share what I did to help just feel a little more in control, and a little more mentally and emotionally prepared.
- It’s ok to be nervous about all those new people. I have pretty major social anxiety, and it definitely takes effort to put myself out there and talk to strangers. At my first IFBC, everyone seemed to already know someone and I’ll admit to feeling a little out of place. So, start small. Just say hi to the person standing next to you. Every single blogger, vendor, chef, and speaker I worked up the courage to speak to was friendly, warm, gracious, and genuine. I promise you’ll get more out of your IFBC experience if you make a connection or two, if for no other reason than it gives you a friendly face to find in the crowd in those moments when you start feeling a little shaky. On the flip side, don’t feel bad about stepping away from the crowd… Get a drink of water, take a few deep breaths, do some positive self talk, and remind yourself that you are here to learn and grow, just like everyone else. You deserve to be here.
- That making connections thing? There’s another reason to do that. You will, invariably, find yourself feeling like you’re making Sophie’s Choice at some point in the conference, trying to decide between two sessions you REALLY want to attend. If you make “notes buddies” with someone who is attending one of them, you can agree to swap notes afterwards so neither of you feels like you missed out on some great information.
- On that note, try to have a plan about which sessions you’d like to attend and what you’d like to write about when you get home, but prepare to change your mind. In Seattle, at least twice I felt 100% committed to a particular session, only to come out of the one before it feeling led toward something totally different. Again, you can always ask someone to send you their notes later. If you feel called to a certain session, listen to that call. I don’t regret switching it up either time.
- Even if you don’t feel ready to dive head first into the world of big time marketing and vendor sponsorships, still take time to introduce yourself to the vendors whose products interest you. You never know what they’re looking for, and maybe your voice will turn out to be one they find valuable. I recommend doing your research about any vendors that stand out to you ahead of time to learn a little more about them. That way, you can decide exactly how you want to connect before you ever walk up to their booth or table. Plus, having specific questions to ask or observations to share always makes me feel a little less awkward.
- Finally, and maybe I’m being Captain Obvious here, but remember to have fun! The organizers of IFBC do a great job of not only putting together an informative, varied program, with lots of great speakers and teachers, but they also manage to make it a really good time. Learn everything you can without wearing yourself out, but don’t forget to exhale. Relax. Enjoy the food, and the drinks, and the opportunity to hang out with people who are just as obsessed with food as you are.