Today’s Kitchen Tech Saturday is a little different. Today, I’m talking to you about a web page that doesn’t specifically have anything to do with food, or cooking, or food policy. It’s my Patreon page, and it’s a tool I’ve added to my toolbox to help hold me accountable for my consistency (or lack thereof, thus far).
I’ll tell you more about Patreon in a minute. But first, a little update on what’s going on with me.
I’ve been in Chicago since the end of February. I’ve been working part time to pay the bills, cooking as often as I can, and trying to get out into the world to experience the food culture of this Windy City, but not everything has gone exactly according to plan. Chicago is expensive, and I actually live pretty far outside of Chicago proper (25 miles from the nearest park and ride train station), so getting into and out of the city as much as I’d like has been prohibited by the cost of just… doing it. In other words, I can pay my bills, but not much else.
My time here in Chicago is coming to an end. I head back to Colorado for a week on April 30th, then onto the next adventure, hopefully somewhere in the Pacific Northwest or Northern California. I’ll be doing it all on a shoestring, and quite honestly, I’m not sure the money is going to stretch as far as I want the journey to go. I’ve come to realize that if I want this blog to become the multi-media, multi-platform COMMUNITY that I’ve envisioned, I’m going to have to put more into it than just the extra $20 bucks I scrounge up here and there.
Enter, Patreon. It’s a website where creators of all types can invite micro-investors to be patrons of the work they’re doing. And when I say micro-investors, I’m talking… as low as $1 a month. How can $1 a month possibly help? Well, if 20 people invest $1 per month, I can create two recipe based blog posts that month. If another 10 people invest $10 per month, I can create two blog posts each week, PLUS be able to produce additional food policy, food activism, or food system related content for the blog and social media. I am very good at making dollars stretch, and those dollars… trust me, they add up.
Why Patreon? Because I want those who support me to be a reflection of the values of this blog. I have been approached with opportunities to do sponsored posts for products and to start running banner ads on my site. But… the products involved were not ones I believe in. They were made with ingredients that are harmful, and/or with processes that create damage to our bodies and/or our environment. I would not be able to control the advertisers promoted in the banner ads, and there are definitely companies whose values don’t align with what this blog is about.
Utilizing the Patreon platform requires a huge amount of trust… from both sides. I have to trust that my patrons will continue to support my work, as long as I continue to produce it. My patrons have to trust that I will consistently provide them with content that is relevant, informative, educational, and entertaining.
This is way bigger than fund-raising. This is me, setting a powerful intention to continue to create, come hell or high water, every week. This is me saying, “You can count on me.” This is you, saying, “You do the work, and I’ll continue to invest in content I enjoy and appreciate.”
It’s not easy to ask for… anything. I have friends who have built successful networks that support and promote their work, and I’ve always wondered what sort of magic it takes to put yourself out there like that. And then, of course, I realized there’s no magic. You just have to put yourself out there. Yes, like that.
I’ve built some more immediate rewards into the investment tiers… things such as the opportunity to more directly influence the development of content, exclusive access to patrons-only content, and personalized video walk-throughs. Notice something? All of those rewards require me to make content. I literally cannot stop creating without breaking our trust, and I’m not about to do that.
I have a big vision for what I’m Gonna Cook That! can be, and you’re a part of that.
Please click here to join me in building that future.